What the AMP_TOKEN cookie does
Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. Reference: https://support.google.com/analytics/answer/7486764?hl=en
Who sets it
Consent category: analytics
Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.
| Name | AMP_TOKEN |
|---|---|
| Category | Analytics |
| Lifetime | 30 seconds till 1 year |
| Set by |
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