Revenue Impact
Every percentage point of consent rate change has a direct effect on your advertising revenue. The Revenue Impact calculator makes this visible.
The Problem
Most website owners have no idea how much revenue they lose when visitors reject cookies. Ad networks like Google Ads require consent signals to serve personalised ads. Lower consent rates mean fewer targetable impressions, lower CPMs, and less revenue — but by how much?
How It Works
Conzent analyses your consent data alongside your traffic and ad performance to calculate:
- Revenue per consented visitor vs. revenue per non-consented visitor
- Estimated monthly revenue impact of your current consent rate
- Projected gains from improving consent rates by 1%, 5%, or 10%
- Revenue trend over time as consent rates change
What You See
The Revenue Impact dashboard shows:
- A clear headline number: estimated monthly revenue impact of non-consent
- A chart showing the correlation between consent rate changes and revenue changes over time
- Comparison against industry benchmarks for your sector and region
- Actionable recommendations for improving consent rates without compromising compliance
No Dark Patterns
Revenue Impact is a transparency tool, not a manipulation tool. It helps you understand the financial reality of consent so you can make informed decisions — like investing in better banner UX, clearer explanations, or legitimate interest where appropriate. Conzent will never recommend dark patterns or deceptive design.
Getting Started
Revenue Impact is available on Pro plans and above. See pricing for plan details, or explore all features.