Help and Support

Guides, support channels, and resources to get you up and running with Conzent.

All Help Articles & Guides Browse our complete knowledge base at help.getconzent.com
Google Consent Mode

Always use Google Consent Mode for maximum data in Analytics and Ads. Choose Basic or Advanced, and optionally add TCF (required for Google Ads).

GCM Basic

Tags fire only after consent. Simplest setup with basic data recovery.

GCM Advanced

Tags fire with cookieless pings before consent. Google models conversions. Recovers significantly more data.

Recommended

GCM + TCF

Full IAB TCF v2.4 (2.3 + 2.2) compliance. Required for Google Ads personalised advertising in the EEA.

Required for Google Ads
Basic vs Advanced: In Basic mode, Google tags only fire after consent. In Advanced mode, tags fire immediately with cookieless pings, allowing Google to model conversions. Advanced recovers significantly more data.
Late consent signal? If Tag Assistant shows a tag fired before the consent default was set, or Tag Diagnostics reports "Consent mode installation out of order", your Google tag is starting before Conzent. Load Conzent first in your page's <head>, or use Advanced mode, which keeps every signal denied by default regardless of load order. Full guide: late consent signals and Google Tag Gateway.
Using Google Tag Gateway (GTG)? With the one-click CDN setup (for example Cloudflare), Google's tag is deployed by your CDN and you no longer control the script load order, so it can fire before Conzent sets the consent defaults. Check your enrollment and the recommended configurations in the Google Tag Gateway guide.
Matomo Tag Manager

Conzent integrates natively with Matomo Tag Manager. Install the plugin or use the automatic wizard to configure consent-aware tags in your Matomo TM container.

Matomo Plugin

Install the Conzent CMP tag from the Matomo Marketplace. No custom HTML needed.

Recommended

Automatic Wizard

Use the built-in Matomo TM Wizard in Conzent to auto-create all tags, triggers, and variables.

Consent Triggers

Tags fire on the Conzent consent event, ensuring scripts only load after consent is granted.

Self-Hosted Ready

Works with any self-hosted Matomo instance. Configure your own server URL in the plugin settings.