Conzent vs Borlabs Cookie

Borlabs Cookie is a solid, German-made WordPress plugin — but it's WordPress-only, has no free tier, and doesn't support IAB TCF. Conzent covers all three gaps.

✓ IAB TCF v2.4 included ✓ Free trial or free self-host ✓ Not locked to WordPress

Borlabs Cookie is a German-built WordPress plugin sold as an annual license by site count, with support and updates included for a year. It's GDPR/ePrivacy-focused and supports Google Consent Mode v2. According to independent 2026 comparison data, it does not support IAB TCF v2.2 — worth knowing if your site runs programmatic ads.

Conzent Borlabs Cookie
Pricing Per-site pricing, drops as you add sites, from a few euros/site/month. See current tiers €49/yr (1 site) → €109/yr (5 sites) → €229/yr (25 sites) → €499/yr (99 sites); no free tier, no trial
GDPR / IAB TCF / Consent Mode v2 ✓ GDPR, CCPA & 25+ regional laws
✓ IAB TCF v2.4
✓ Consent Mode v2 (Basic & Advanced) — all included, every plan
GDPR/ePrivacy-focused · Google Consent Mode v2 supported · IAB TCF v2.2 not supported, per independent 2026 comparison
CMS & platform integrations 7 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco, Shopify — plus a universal script tag for anything else WordPress only
Self-hosted / open source ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites & pageviews Runs on your own WordPress install, but it's a paid commercial plugin, not open source
EU data residency ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server German company; data stays on your own WordPress server since there's no hosted-data component
Free tier / trial ✓ Free forever if self-hosted; free trial on managed cloud None — paid-only, no trial advertised
Support Priority email (cloud) · community & GitHub (self-hosted) One year included with license, renews annually

Borlabs Cookie figures are drawn from its public pricing page and independent 2026 comparison data; confirm current numbers directly before switching. See Conzent's current plans.

The general shape of any CMP switch applies: install the new script or plugin alongside the old one for a short test window, run a fresh cookie scan on the new platform to rebuild your category list, configure and preview the banner, then cut the live script over and remove the old plugin. Historical consent logs generally stay with the vendor that recorded them and don't carry across to a new CMP — standard for switching any consent tool, so plan for a fresh consent record on the new platform.

IAB TCF is included, not missing

Ad-funded WordPress sites need a second tool to get TCF with Borlabs; Conzent includes full IAB TCF v2.4 in every plan, WordPress or not.

Try before you buy

Borlabs offers no free tier and no trial. Conzent's managed cloud has a free trial, and self-hosting via OCI is free forever.

Not locked to WordPress

If any part of your portfolio isn't WordPress, Borlabs can't cover it. Conzent runs the same way across seven platforms plus any custom site.

Frequently asked questions

Is Borlabs Cookie worth it?

For a WordPress-only site that doesn't run programmatic ads and prefers an annual license over a subscription, it's a reasonable fit.

How much does Borlabs Cookie cost?

From €49/year for one site up to €499/year for 99 sites — no free tier, no trial.

What's the best alternative to Borlabs Cookie?

If you need IAB TCF or run sites outside WordPress, Conzent covers both out of the box.

Does Borlabs Cookie support Google Consent Mode v2?

Yes, per independent 2026 comparisons. Conzent supports both Basic and Advanced Consent Mode v2 on every plan.

IAB TCF included. No annual license required.

Works on WordPress and six other platforms — see what it costs per site, or self-host for free.