This programme is for Conzent Cloud only
Read this bit first, because it saves everyone a wasted email.
The partner programme covers client sites running on Conzent Cloud, the hosted platform at app.getconzent.com. It does not cover self-hosted installations.
That is not a commercial squeeze. Conzent OCI is Apache 2.0, free, unlimited and yours forever, and it stays that way. But a self-hosted instance runs on your own server, under your own admin login, with its own database. There is nothing for us to link to a partner account, no client sites for us to show you in a dashboard, and no support relationship to stand behind. Self-hosting is the better deal if you host client sites yourself and want a 100% margin service line. It is simply a different thing from this.
If you self-host and want to back the open core anyway, sponsor it on GitHub.
How it works
Four steps, and the second one is the part most partner programmes get wrong.
- You request access. A person reads every request and replies by email. There is no fee and no self-serve toggle, which is deliberate: white-label is free for partners, so the door has to be a real door.
- Your client keeps their own account and pays us directly. You never buy sites wholesale, never carry the subscription, never chase a payment, never front the cost of a client who churns. If the relationship ends, their consent record is theirs and it stays where it is.
- You manage every client site from one dashboard. Sub-accounts, all sites in one list, scans, banner configuration, consent logs.
- You charge your clients for your work. Setup, monitoring, remediation, reporting, the annual review. You set that price, we never see it, and we never take a cut of it.
Why we do not pay commission, said plainly
Cookiebot pays its partners a share of what the client pays. We pay nothing. It is fair to ask why you would take the worse-sounding deal, so here is the actual reasoning rather than a slogan.
A recurring percentage is not free money, it is a line in the price. Somebody funds it, and that somebody is the client, every month, forever. It also quietly decides who a vendor builds for: once a third of revenue is owed to a channel, the channel becomes the customer and the product starts optimising for the sales conversation rather than for the site. And it is a tax on our own growth, which is exactly the sort of thing that ends with the price going up.
What we do instead is take the cost out of the work. Consent management is expensive for an agency not because of the licence, but because of the hours: the site that broke after a plugin update, the tracker somebody added without telling anyone, the client who forwards an audit letter on a Friday afternoon. Every feature below exists to make one of those hours disappear. That, and not a monthly percentage, is what we are asking you to judge us on.
If you want a cheque that costs you nothing, Cookiebot's referral programme is genuinely better than ours and we will say so. If you want the client work to be cheaper to deliver and the client to be yours, keep reading.
What you get
One dashboard, every client
Sub-accounts and multi-site management. Every client site in one list instead of one login per client.
White-label, free
Conzent branding off the banner, free once you have at least one linked client. The banner carries your client's brand, not ours and not yours.
The Chrome extension
Consent Mode Inspector. Check any site in a few seconds, including sites that are not on Conzent. Free for everyone, no account.
Nothing tier-gated
IAB TCF v2.4 (also 2.3 and 2.2), CMP ID 446, and Google Consent Mode v2 in Basic and Advanced. On every plan, including the free self-hosted one.
No payment risk
The client pays us. No wholesale float, no dunning, no collections, no bad debt on a licence you resold.
Answers you can hand to a client
WCAG 2.1 AA banners verified by machine every night, pseudonymised consent logs with CSV export, EU data residency and a DPA. See Trust and Enterprise.
See the problem before your client does
The call nobody wants is the client telling you something. That their conversions dropped last month. That a consultant ran an audit and found trackers firing before consent. That the banner has been showing in the wrong language since the last deploy. By the time it reaches you as a phone call it is already a bad conversation, and you are doing the work for free to make it go away.
Two tools exist to move that discovery to your side of the line.
Consent Mode Inspector, our free Chrome extension
Open any page, click the extension, and it reads the live consent signals off that page in real time. It shows all seven Google Consent Mode parameters (ad_storage, analytics_storage, ad_user_data, ad_personalization, functionality_storage, personalization_storage and security_storage), tells you whether the site is running Advanced or Basic mode, and reports the IAB TCF signal alongside it.
Three things worth knowing about it:
- It works on any site, on any CMP. It is a signal reader, not a Conzent feature. Point it at a client still on Cookiebot, or at a prospect you are about to pitch. That is the point.
- Everything runs locally in the browser. No account, no data collected, nothing transmitted. We would look fairly silly shipping anything else.
- It is free and it stays free. It is not a trial and it is not gated behind a partner account.
Get Consent Mode Inspector on the Chrome Web Store →
The agency dashboard, for the sites you actually manage
The extension answers "what is this one page doing right now". The dashboard answers "what changed across forty client sites while I was not looking".
- Scheduled scans that email you a report. The scan runs on its own, and the report lands in your inbox rather than waiting for you to log in and go looking.
- A cookie register change log with alerts. When a new tracker turns up on a client site, because marketing added a pixel or a plugin update brought one along, it shows up as a change you were told about. Not as a finding in somebody else's audit.
- Live site status per client. Whether the script is installed, reachable and serving.
- Consent logs and CSV export when a client asks you to prove consent was recorded, which is the request that otherwise eats an afternoon.
This is the whole pitch in one sentence: it turns consent from a thing that goes wrong invisibly into a thing you can bill for looking after.
Where we are better than Cookiebot, and where we are not
Cookiebot is the incumbent, it is Danish, it is well built, and most agencies reading this already have an account. So here is the comparison written the way we would want to read it, including the parts that do not favour us.
| Conzent | Cookiebot | |
|---|---|---|
| What the price scales with | Number of sites. A client with 2,000 subpages costs the same as a client with 20. See tiers | Per domain, banded by subpage count. A content site moves up a tier without you adding a single client |
| Your economics | Client-direct billing. No commission we can cut later, and no licence margin either. You charge for services and set that price yourself | A referral share on a price Cookiebot sets, which steps down after the first years, or a wholesale discount where you take on the billing and the support |
| White-label | ✓ Included free for approved partners, from your first linked client | Available on the partner platform, subject to their terms |
| IAB TCF | ✓ v2.4 (2.3 + 2.2), CMP ID 446, published and checkable, on every plan | Supported. Exact version not published |
| Self-hosting | ✓ Apache 2.0, unlimited sites and pageviews, one-line installer. Outside this programme, but yours | ✗ Hosted SaaS only |
| EU data residency | ✓ Managed cloud hosted in Germany, or your own server if you self-host | Not publicly confirmed |
| Free compliance checker | ✓ Consent Mode Inspector, works on any site and any CMP, no account | Site scanning inside the product |
| Where Cookiebot is the better answer | Small client sites under roughly 350 subpages, where their free and lower tiers are simply cheaper. And if you are happy on their referral share, that cheque costs you nothing to keep | ✓ Longer track record, larger install base, a free tier for one small domain |
Cookiebot partner and pricing terms are drawn from their published material and change without notice. Confirm current terms with Cookiebot before you decide anything. Our side of the table is stated so you can check it: the CMP ID is public, the licence is on the licence page, and the full comparison is at Conzent vs Cookiebot.
Already a Cookiebot partner? Register with us as well
We are not asking you to move your book. That would be a bad trade for you and we know it, because the switching cost lands on you and the benefit lands on us.
What we are asking for is smaller and it is reversible.
- Keep your Cookiebot partnership. There is no exclusivity clause. There is no clause at all, because there is no contract to sign.
- Put one site on Conzent. Your own, or the client whose subpage count keeps pushing them up a tier, or the one who keeps asking for something the current banner will not do.
- Compare the two on the same client book instead of on a landing page written by the vendor. You will find out in a week whether the tooling saves you the hours we say it does.
- Then move at whatever speed suits your renewal dates. Nothing here expires, and there is no minimum to stay above.
The honest reason we want you registered even if you never move a second site: the sites you manage are the ones where the difference is visible. A partner who has one live site and an opinion is worth more to us than a hundred who read the page and agreed with it.
Questions we get
Do I have to run Conzent on my own website first?
No. That was considered and rejected. Asking an agency to migrate their own corporate site before they are allowed to look after a client's is the sort of catch-22 that makes a programme feel like a hurdle. Running Conzent on your own site is welcome and we will help, but it is never a condition.
What does it cost to become a partner?
Nothing. There is no fee, no minimum number of sites and no annual commitment. Your clients pay for their own Conzent plans, at the same public prices anyone else pays.
Then why is it not just a signup button?
Because white-label is free for partners, and an open toggle would mean anyone could create a second account, call it an agency and take a paid feature for nothing. A person reviewing each request closes that at the door. It is a lock, not a filter on who deserves to be here.
Who owns the client relationship?
You do, commercially. We hold the billing relationship for the subscription because the client pays us directly, and we will not go around you to sell them something else. The client's data is theirs throughout: their own consent log, their own CMP configuration, exportable at any time.
Can I resell Conzent and mark it up?
Not the subscription, no. Billing is client-direct, so there is no wholesale rate to mark up. You bill for your work. If you want a product margin instead, self-host OCI on your own infrastructure and charge whatever you like for it, at a 100% margin. That option is open to anyone, no partnership required.
What about my self-hosted installations?
They keep working exactly as they do now, free and unlimited, forever. They are just not part of this programme, for the reasons at the top of the page.
How long does approval take?
Every request is read by a person, and you get a reply by email. If something in it means no, you will be told that plainly rather than left waiting.
Request partner access
Tell us what you manage. The two fields that actually decide the answer are how many client sites you look after and what they run today, so be honest about both, including if the answer is "nothing yet".