iubenda: broad compliance tooling, metered by pageviews
iubenda bundles a CMP with legal-document tooling and is IAB-validated for TCF, with Google Consent Mode v2 included even on its free plan — a genuinely strong baseline. The trade-off is the pricing model: tiers are capped by monthly pageviews, extra pageviews cost more, and storing consent records (for forms, for example) is billed separately per 1,000 consents.
Conzent vs iubenda at a glance
| Conzent | iubenda | |
|---|---|---|
| Pricing | Flat per-site pricing, drops as you add sites, from a few euros/site/month. See current tiers | Free (≤5,000 pageviews/mo) → Essentials ~€6–7/mo → Advanced ~€25–28/mo → Ultimate ~€100–120/mo, by pageview cap; extra pageviews and consent storage billed separately |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR-focused · Google Consent Mode v2 included on every plan, including Free · IAB-validated, TCF 2.2/2.3 depending on the page cited |
| CMS & platform integrations | 7 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco, Shopify — plus a universal script tag for anything else | Broad compliance-tool positioning; specific native CMS-plugin count not independently confirmed |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites & pageviews | ✗ No self-hosted or open-source edition found |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | Not clearly confirmed in public materials |
| Free tier / trial | ✓ Free forever if self-hosted; free trial on managed cloud | Yes, capped at 5,000 pageviews/mo |
| Support | Priority email (cloud) · community & GitHub (self-hosted) | Included on paid plans; reviewers note setup complexity and support-responsiveness concerns |
iubenda figures are drawn from its public pricing page as of 2026; confirm current numbers directly before switching. See Conzent's current plans.
Switching from iubenda? Here's what to expect
The general shape of any CMP switch applies: install the new script or plugin alongside the old one for a short test window, run a fresh cookie scan on the new platform to rebuild your category list, configure and preview the banner, then cut the live script over and remove the old tool. Historical consent logs generally stay with the vendor that recorded them and don't carry across to a new CMP — standard for switching any consent tool, so plan for a fresh consent record on the new platform, including any consents iubenda stored via its add-on.
Why teams switch from iubenda to Conzent
Traffic growth doesn't decide your bill
iubenda's tiers are pageview-capped, with a separate per-1,000-consent charge for stored form consents. Conzent's per-site pricing has no pageview meter.
Cheaper as your portfolio grows, not more expensive
iubenda's Ultimate tier runs well over €100/month for one account; Conzent's per-site price actually drops as you add sites.
One deployment model everywhere
Self-hosting via OCI means the same setup works across every market you operate in, with no per-market pricing quirks.
Frequently asked questions
Is iubenda worth it?
For a single, low-traffic site that wants Consent Mode v2 for free, yes — genuinely good value at that scale. Costs rise quickly with pageviews and any use of the consent-storage add-on.
How much does iubenda cost per month?
Free up to 5,000 pageviews, then roughly €6 to over €100/month depending on pageview cap, plus usage-based add-ons.
What's the best alternative to iubenda?
If pageview-metered pricing is the sticking point, Conzent's flat per-site pricing is the direct alternative.
Does iubenda support IAB TCF?
Yes, it's IAB-validated. Conzent ships the full IAB TCF v2.4 standard on every plan too, at no extra cost.