Osano: a real free tier, then a steep cliff
Osano is a broader privacy platform with cookie consent as one part of it — Google Consent Mode v2 is confirmed, and it's positioned as a Google-certified CMP partner. Its free tier (1 domain, 5,000 monthly visitors) is a genuine offer, not a trial. But the first paid tier, Plus, jumps to $199/month, and independent comparisons and Osano's own materials don't fully agree on whether IAB TCF 2.2 is supported — worth verifying directly if that matters to your site.
Conzent vs Osano at a glance
| Conzent | Osano | |
|---|---|---|
| Pricing | Per-site pricing, drops as you add sites, from a few euros/site/month. See current tiers | Free ($0, 1 domain, 5,000 monthly visitors) → Plus $199/mo (3 domains, 30,000 monthly visitors) → custom Enterprise pricing |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR-focused · Google Consent Mode v2 supported, Google-certified partner · IAB TCF support disputed — Osano references support, one comparison says TCF 2.2 is not supported |
| CMS & platform integrations | 7 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco, Shopify — plus a universal script tag for anything else | Not itemized in public materials reviewed |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites & pageviews | ✗ No — hosted SaaS; a separate open-source cookie plugin exists on GitHub but isn't the commercial Osano platform |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | Not confirmed in public materials; Osano is US-headquartered |
| Free tier / trial | ✓ Free forever if self-hosted; free trial on managed cloud | Yes, capped at 1 domain / 5,000 monthly visitors; reviewers note it lacks features like automated blocking |
| Support | Priority email (cloud) · community & GitHub (self-hosted) | Enterprise-style account management on custom plans |
Osano figures are drawn from its public pricing page and independent 2026 reviews; confirm current numbers directly before switching. See Conzent's current plans.
Switching from Osano? Here's what to expect
The general shape of any CMP switch applies: install the new script or plugin alongside the old one for a short test window, run a fresh cookie scan on the new platform to rebuild your category list, configure and preview the banner, then cut the live script over and remove the old one. Historical consent logs generally stay with the vendor that recorded them and don't carry across to a new CMP — standard for switching any consent tool, so plan for a fresh consent record on the new platform.
Why teams switch from Osano to Conzent
No $199 cliff
The jump from free to paid on Osano happens the moment you need a second domain or more traffic. Conzent's cheapest paid tier is public and priced per site.
TCF support you can rely on
Sources disagree on Osano's own TCF coverage; Conzent's IAB TCF v2.4 support is unambiguous and included free on every plan.
Built for websites, not just governance programs
Osano's packaging and reviews consistently describe it as enterprise-leaning — a lot of platform for a cookie banner if you're running a handful of sites.
Frequently asked questions
Is Osano worth it?
The free tier is genuinely usable for one small site. Real usage — more traffic, more domains — jumps straight to $199/month.
How much does Osano cost?
Free for 1 domain/5,000 visitors, then $199/month for the Plus tier, then custom Enterprise pricing above that.
What's the best alternative to Osano for growing sites?
If the free-to-$199 cliff is the issue, Conzent's per-site tiers scale gradually instead of jumping.
Does Osano support IAB TCF?
Sources disagree — Osano's own materials suggest support, but at least one independent comparison says otherwise. Conzent's TCF v2.4 support is unambiguous and free on every plan.