OneTrust: built for enterprise privacy programs
OneTrust's cookie consent tooling is part of a much larger privacy and governance platform, and it's genuinely capable — geolocation-based banners, cookie inventories, and deep configuration options. It's also quote-only: there's no published price list, and independent estimates put entry cost anywhere from roughly $1,100/month to a $10,000/year minimum. That's a reasonable trade for a global enterprise with a compliance team behind it. For a single website, or a small portfolio of them, most independent reviews describe it as more platform than the job requires.
Conzent vs OneTrust at a glance
| Conzent | OneTrust (Cookie Consent) | |
|---|---|---|
| Pricing | Public per-site tiers, from a few euros/site/month, visible without a sales call. See current tiers | Quote-only, sales-led. Third-party estimates: roughly $1,100/mo or ~$10k/year minimum — no public self-serve pricing |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR-focused with geo-based banners · Google Consent Mode signal support documented · IAB TCF compatibility commonly cited by third parties, not directly confirmed on OneTrust's own pages |
| CMS & platform integrations | 7 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco, Shopify — plus a universal script tag for anything else | No published plugin/integration list; go-live involves scanning, cookie categorization, template building and geolocation rule setup |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites & pageviews | ✗ No — proprietary enterprise SaaS |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | Not publicly documented for the cookie-consent module specifically |
| Free tier / trial | ✓ Free forever if self-hosted; free trial on managed cloud | None found — sales-led onboarding, no self-serve trial |
| Support | Priority email (cloud) · community & GitHub (self-hosted) | Enterprise account management; reviewers commonly describe onboarding as lengthy |
OneTrust figures are drawn from third-party pricing estimates and independent 2026 reviews, since OneTrust does not publish list pricing; confirm current terms directly with OneTrust sales. See Conzent's current plans.
Switching from OneTrust? Here's what to expect
Moving off any enterprise CMP takes more planning than a small-site switch, mostly because of what's built around it — geolocation rules, cookie inventories, internal approvals. The mechanics are the same shape regardless: run a fresh cookie scan on the new platform, rebuild your category and banner configuration, test in parallel, then cut the live script over. Historical consent logs generally stay with the vendor that recorded them and don't carry across to a new CMP — normal for any switch, and worth planning your rollout timeline around.
Why teams switch from OneTrust to Conzent
A real price, on a real page
Conzent's per-site tiers are public on the pricing page — no quote request required to find out what you'll pay.
Built for websites, not just enterprise programs
Independent reviews repeatedly describe OneTrust as overbuilt for small and mid-size sites. If you're running a handful of sites rather than a global governance program, that's a lot of machinery for a cookie banner.
Live the same day
OneTrust's documented setup involves scanning, categorizing, building templates and configuring geolocation rules before anything ships. Conzent's plugin-and-key setup is built to go live in minutes.
Frequently asked questions
Is OneTrust worth it?
For large enterprises running a full privacy and compliance program well beyond just cookie consent, often yes. For a single website or a small portfolio, most independent reviews describe it as more than the job needs.
How much does OneTrust cost per month?
OneTrust doesn't publish pricing for its cookie consent module. Third-party estimates put entry cost around $1,100/month or roughly $10,000/year, with final pricing negotiated directly with sales.
What's the best alternative to OneTrust for a smaller site?
A CMP with transparent, per-site pricing you can see without a sales call — which is exactly what Conzent's pricing page is built to show you.
Does OneTrust support Google Consent Mode v2?
Its documentation shows configuration options for Google consent signals. Conzent includes both Basic and Advanced Consent Mode v2 on every plan by default, no configuration required to unlock it.