What the BLUEID cookie does
Identifier (ID) generated by Blue to ensure that a user is not identified more than once and generates duplication in the system, even if he/she leaves the internet browser and generates another browsing session.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | BLUEID |
|---|---|
| Category | Marketing |
| Lifetime | 1 Year |
| Set by | Blue |
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From the Conzent cookie database, last updated 2026-10-17. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.