What the Conversion cookie does
Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | Conversion |
|---|---|
| Category | Marketing |
| Lifetime | 90 days |
| Set by |
Other cookies from the same vendor
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Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.
From the Conzent cookie database, last updated 2026-10-16. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.