Cookie database › Google

FLC cookie

Marketing cookie set by Google, lasting 10 seconds.

Is FLC firing on your site before anyone says yes?

Conzent holds FLC and every other marketing cookie until the visitor accepts, and Consent Mode v2 keeps your Google Ads and GA4 reporting accurate. Registered IAB TCF CMP, Google-certified. From €7 per site a month.

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What the FLC cookie does

This cookie is used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate that the ads you see across devices and measure conversion events.

Who sets it

Consent category: marketing

Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.

NameFLC
CategoryMarketing
Lifetime10 seconds
Set byGoogle

Other cookies from the same vendor

Is this cookie on your site?

Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.

From the Conzent cookie database, last updated 2026-10-16. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.