What the SRM_B cookie does
Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior.
Who sets it
Consent category: functional
Functional cookies remember a choice the visitor made, such as a language, a region or a layout preference. They are not essential, so visitors in the EU must be able to decline them, and a site should not set them before consent.
| Name | SRM_B |
|---|---|
| Category | Functional |
| Lifetime | 1 year |
| Set by | Microsoft |
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.