What the TDCPM cookie does
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | TDCPM |
|---|---|
| Category | Marketing |
| Lifetime | 1 year |
| Set by | The Tradedesk |
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