What the __ar_v4 cookie does
This cookie is used by AdRoll and Google DoubleClick for conversion tracking, audience segmentation, and ad personalization.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | __ar_v4 |
|---|---|
| Category | Marketing |
| Set by | AdRoll |
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