What the __gads cookie does
This cookie is used by Google for a variety of purposes (e.g., ensuring Frequency Caps work correctly). It includes AdSense if you have AdSense enabled. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to monitor the showing of advertisements on the site, for which the owner may earn some revenue. The main purpose of this cookie is targeting/advertising.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | __gads |
|---|---|
| Category | Marketing |
| Lifetime | various |
| Set by |
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Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.
From the Conzent cookie database, last updated 2026-10-10. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.