What the __hs_initial_opt_in cookie does
This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
Who sets it
Consent category: functional
Functional cookies remember a choice the visitor made, such as a language, a region or a layout preference. They are not essential, so visitors in the EU must be able to decline them, and a site should not set them before consent.
| Name | __hs_initial_opt_in |
|---|---|
| Category | Functional |
| Lifetime | 7 days |
| Set by | HubSpot |
Other cookies from the same vendor
hs-membership-csrfhs-messages-hide-welcome-messagehs-messages-is-openhs_ab_test__hs_cookie_cat_pref__hs_do_not_track__hs_gpc_banner_dismisshs_langswitcher_choice
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A free scan lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Scan your site with Conzent, or look up another cookie.
From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.