What the _ljtrtb_ cookie does
These cookies are used temporarily when multiple partners pass us their ID simultaneously. To avoid technical conflicts that arise from accessing the ljtrtb cookie for multiple partners at the same time, we store each partner’s ID in a separate cookie and then consolidate these IDs into the ljtrtb cookie when it’s available.
The name ends in a part that changes from visitor to visitor or site to site, so this entry covers every cookie whose name starts with _ljtrtb_.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | _ljtrtb_ |
|---|---|
| Category | Marketing |
| Lifetime | 1 year |
| Set by | SOVRN |
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.