What the _pubcid cookie does
The _pubcid cookie stores a pseudonymous identifier for header-bidding ad auctions, enabling ad exchanges to recognize returning visitors across different publisher sites.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | _pubcid |
|---|---|
| Category | Marketing |
| Set by | Prebid.js |
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