What the adform_uid cookie does
When Adhese is used as server connection to SSPs or DSPs with whom the Account holder has a contract, a user syncing process can be installed where the SSP user_uid is stored in an Adhese cookie. This is dependent of consent for all parties involved (Accountholder, SSP, Adhese)
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | adform_uid |
|---|---|
| Category | Marketing |
| Lifetime | 7 days |
| Set by | Adhese |
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