What the appier_utmz cookie does
The "appier_utmz" cookie stores UTM-related information from the URL, used for tracking marketing campaign effectiveness and user acquisition.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | appier_utmz |
|---|---|
| Category | Marketing |
| Set by | Appier |
Other cookies from the same vendor
appier_page_isView_PageView_*appier_page_isView_ViewTwoPages_*appier_pv_counterPageView_*appier_pv_counterViewTwoPages_*_atrk_ssid
Is this cookie on your site?
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From the Conzent cookie database, last updated 2026-10-13. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.