What the gclid cookie does
The GCLID (Google Click Identifier) is a URL parameter used by Google Ads for ad tracking and campaign attribution, linking ad clicks to conversions.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | gclid |
|---|---|
| Category | Marketing |
| Set by | Google Ads |
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