initialTrafficSource cookie: what it does, who sets it, consent category

initialTrafficSource cookie

Analytics cookie set by Google Analytics.

Is initialTrafficSource firing on your site before anyone says yes?

Conzent holds initialTrafficSource and every other analytics cookie until the visitor accepts, and Consent Mode v2 keeps your Google Ads and GA4 reporting accurate. Registered IAB TCF CMP, Google-certified. From €7 per site a month.

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What the initialTrafficSource cookie does

This cookie tracks the initial traffic source (e.g., UTM parameters, referrer) to attribute how a user first reached the website.

Who sets it

Google Analytics

Consent category: analytics

Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.

Name	`initialTrafficSource`
Category	Analytics
Set by	Google Analytics

Other cookies from the same vendor

Is this cookie on your site?

Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.

From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.