What the msToken cookie does
Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | msToken |
|---|---|
| Category | Marketing |
| Lifetime | 9 days |
| Set by | TikTok |
Other cookies from the same vendor
MONITOR_WEB_ID_tt_enable_cookiettcsidttcsid_CVHVTI3C77U0DVAMTSN0ttcsid_D2D0CORC77U0MQFSV9F0_ttpttwid
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.