What the ms_uid cookie does
The MUID cookie is a Microsoft user identifier used for ad personalization, analytics, and tracking across Microsoft properties, including Bing Ads on third-party sites.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | ms_uid |
|---|---|
| Category | Marketing |
| Set by | Microsoft Advertising |
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