What the mv_tokens cookie does
Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs which facilitates real-time bidding for advertisers.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | mv_tokens |
|---|---|
| Category | Marketing |
| Lifetime | 14 days |
| Set by | MediaVine |
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From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.