What the rl_page_init_referrer cookie does
Stores the initial referrer of the page when a user visits a site for the first time. All the subsequent event payloads will contain this data.
Who sets it
Consent category: analytics
Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.
| Name | rl_page_init_referrer |
|---|---|
| Category | Analytics |
| Lifetime | Session |
| Set by | Rudderstack |
Other cookies from the same vendor
ret_user_id_ctrl_anonymous_idrl_auth_tokenrl_group_idrl_group_traitrl_page_init_referring_domainrl_sessionrl_trait
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From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.