What the rpb cookie does
Records anonymous user data, such as IP, geographical location, websites visited and ads clicked on, in order to optimise visualisation of ads according to user movement around websites using the same advertising network.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | rpb |
|---|---|
| Category | Marketing |
| Lifetime | 1 month |
| Set by | Magnite |
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From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.