What the sync cookie does
This cookie is used in order to transact in digital advertising, TripleLift exchanges (or syncs) identifiers with other companies. This cookie keeps track of which companies have recently been synced in order to avoid syncing with the same companies repetitively.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | sync |
|---|---|
| Category | Marketing |
| Lifetime | 3 months |
| Set by | TripleLift |
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From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.