What the utm_term cookie does
The utm_term parameter identifies paid search keywords for campaign tracking and attribution in analytics platforms.
Who sets it
The service behind this cookie is not named in our records yet.
Consent category: analytics
Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.
| Name | utm_term |
|---|---|
| Category | Analytics |
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.