Privacy policy: https://site.adform.com/privacy-center/overview
| Cookie | Category | Purpose |
|---|---|---|
adformfrpid | Marketing | Collects data on the user across websites - This data is used to make advertisement more relevant. |
adtrc | Marketing | Used to determine if browser related information has been collected |
C | Marketing | Used to determine if browser of user accepts cookies or not |
CFFC | Marketing | Registers max. number of impressions (frequency cap) for compound banners |
cid | Marketing | Unique value to be able to identify cookies from users (same as uid) |
CM | Marketing | Checks if a new partner cookie synchronization is required (cookie set by ad server) |
CM14 | Marketing | Checks if a new partner cookie synchronization is required (cookie set during cookie synchronization ) |
CT | Marketing | Identifies the last click membership for third-party pixels on advertiser's pages |
DigiTrust.v1.identity | Marketing | Unique value with which the user is identified by DigiTrust, an independent industrial body |
EBFC | Marketing | Registers max. total number of impressions (frequency cap) for expanding advertisements (expandables) |
EBFCD | Marketing | Registers daily max. number of impressions (frequency cap) for expanding advertisements (expandables) |
GCM | Marketing | Checks if a new partner cookie synchronization is required |
otsid | Marketing | Opt out cookie for specific advertiser |
SR | Marketing | Unique value that records info about consecutive ads - includes: total impressions, daily impressions, total clicks, daily clicks, and last impression date |
token | Marketing | Security token for opt out functionality |
TPC | Marketing | Used to determine if browser of user accepts third party cookies or not |
uid | Marketing | Contains a unique ID to identify a user |
Running Adform on your site? A free Conzent scan shows which of these cookies are set before consent, and the banner blocks them until the visitor agrees.
Last updated 2026-09-27.