Privacy policy: https://about.ads.microsoft.com/en-us/solutions/xandr/platform-privacy-policy
| Cookie | Category | Purpose |
|---|---|---|
anj | Marketing | The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. |
icu | Marketing | This cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown. |
pses | Analytics | This cookie is used to measure the time a user spends on a site. |
sess | Functional | The sess cookie contains a single non-unique value: “1”.It is used by the Platform to test whether a browser is configured to accept cookies from Xandr. |
token | Marketing | Security token for opt out functionality |
uids | Marketing | Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. |
usersync | Analytics | This cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. |
uuid2 | Marketing | This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. |
XANDR_PANID | Marketing | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. |
Running Xandr on your site? A free Conzent scan shows which of these cookies are set before consent, and the banner blocks them until the visitor agrees.
Last updated 2026-09-27.