What the AMP_ cookie does
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
This cookie stores attribution data including UTM parameters, referrer information, and click IDs for marketing campaigns.
The name ends in a part that changes from visitor to visitor or site to site, so this entry covers every cookie whose name starts with AMP_.
Who sets it
Consent category: analytics
Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.
| Name | AMP_ |
|---|---|
| Category | Analytics |
| Lifetime | 1 year |
| Set by | Amplitude |
Other cookies from the same vendor
AMP_8f1ede8e9cAMP_MKTG_AMP_MKTG_8f1ede8e9cAMP_TESTAMP_TLDTESTamplitude_cookie_testamplitude_id_amplitude_test
Is this cookie on your site?
A free scan lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Scan your site with Conzent, or look up another cookie.
From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.