Cookie database › Amplitude

AMP_MKTG_ cookie

Analytics cookie set by Amplitude, lasting 1 year.

What the AMP_MKTG_ cookie does

Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.

The name ends in a part that changes from visitor to visitor or site to site, so this entry covers every cookie whose name starts with AMP_MKTG_.

Who sets it

Consent category: analytics

Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.

NameAMP_MKTG_
CategoryAnalytics
Lifetime1 year
Set byAmplitude

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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.