Cookie database › ComScore

UIDR cookie

Marketing cookie set by ComScore, lasting 2 years.

What the UIDR cookie does

Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer's preferences.

Who sets it

Consent category: marketing

Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.

NameUIDR
CategoryMarketing
Lifetime2 years
Set byComScore

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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.