Cookie database › ComScore

XID cookie

Marketing cookie set by ComScore, lasting 1 year.

Is XID firing on your site before anyone says yes?

Conzent holds XID and every other marketing cookie until the visitor accepts, and Consent Mode v2 keeps your Google Ads and GA4 reporting accurate. Registered IAB TCF CMP, Google-certified. From €7 per site a month.

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What the XID cookie does

Collects a unique identifier assigned to a device (computer, phone, tablet) to track the user across different websites.

Who sets it

Consent category: marketing

Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.

NameXID
CategoryMarketing
Lifetime1 year
Set byComScore

Other cookies from the same vendor

Is this cookie on your site?

Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.

From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.