What the _lc2_fpi cookie does
The _lc2_fpi cookie is a persistent first-party identifier used by LiveIntent for targeted advertising, identity resolution, and cross-channel marketing campaigns.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | _lc2_fpi |
|---|---|
| Category | Marketing |
| Set by | LiveIntent |
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