| Cookie | Category | Purpose |
|---|---|---|
_lc2_fpi | Marketing | The _lc2_fpi cookie is a persistent first-party identifier used by LiveIntent for targeted advertising, identity resolution, and cross-channel marketing campaigns. |
_lc2_fpi_js | Marketing | The _lc2_fpi cookie is a tracking cookie associated with LiveIntent, used for targeted advertising and identity resolution. |
_li_ss | Marketing | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. |
lidid | Marketing | Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. |
Running LiveIntent on your site? A free Conzent scan shows which of these cookies are set before consent, and the banner blocks them until the visitor agrees.
Last updated 2026-09-27.