What the callback cookie does
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | callback |
|---|---|
| Category | Marketing |
| Lifetime | 1 day |
| Set by | ID5 |
Other cookies from the same vendor
Is this cookie on your site?
Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.
From the Conzent cookie database, last updated 2026-10-11. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.