What the gpp cookie does
A valid IAB Global Privacy Platform consent string. If the string is missing, misconstructed, or otherwise invalid, we will treat the request as if it has no consent string and process accordingly.
Who sets it
Consent category: functional
Functional cookies remember a choice the visitor made, such as a language, a region or a layout preference. They are not essential, so visitors in the EU must be able to decline them, and a site should not set them before consent.
| Name | gpp |
|---|---|
| Category | Functional |
| Lifetime | Session |
| Set by | ID5 |
Other cookies from the same vendor
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.