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tb_click_param cookie

Analytics cookie set by taboola.com, lasting 50 seconds.

Is tb_click_param firing on your site before anyone says yes?

Conzent holds tb_click_param and every other analytics cookie until the visitor accepts, and Consent Mode v2 keeps your Google Ads and GA4 reporting accurate. Registered IAB TCF CMP, Google-certified. From €7 per site a month.

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What the tb_click_param cookie does

Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked.

Who sets it

Consent category: analytics

Analytics cookies measure how a site is used, in aggregate: pages seen, sessions, where visitors came from. Under the GDPR they need consent before they are set, and Google Consent Mode can model what is lost when visitors decline.

Nametb_click_param
CategoryAnalytics
Lifetime50 seconds
Set bytaboola.com

Other cookies from the same vendor

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Conzent's scanner lists every cookie your site sets, classifies each one the way this page does, and shows which are set before the visitor has consented. Try Conzent free for 14 days, or look up another cookie.

From the Conzent cookie database, last updated 2026-11-12. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.