Privacy policy: https://www.taboola.com/policies/cookie-policy
| Cookie | Category | Purpose |
|---|---|---|
abLdr | Analytics | Supports routine technical and performance improvements for Taboola’s browser-based Services. |
abMbl | Analytics | Supports routine technical and performance improvements for Taboola’s mobile SDK Services. |
t_gid | Marketing | This Partitioned cookie gives a user who interacts with Taboola Widget a User ID allowing us to target advertisements and content to this specific user ID. |
t_pt_gid | Functional | Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user. |
taboola_fp_td_user_id | Functional | Indicates that the user clicked on an item that was recommended by Taboola’s Services. This is used for reporting and analytics purposes. |
taboola_select | Functional | Maintains a record of whether the user performed an action in the “Taboola Select” feature. |
taboola_session_id | Marketing | Creates a temporary session ID to avoid the display of duplicate recommendations on the page. |
tb_click_param | Analytics | Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked. |
_tb_sess_r | Functional | Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website. |
_tb_t_ppg | Marketing | Used on websites of our publisher Customers that utilize the Taboola Newsroom services. This cookie is used to identify the referring website (i.e. the website that the user visited prior to arriving at this publisher’s website). |
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Last updated 2026-09-27.