What the uid-bp- cookie does
The uid cookie is used by FreeWheel to generate statistics to show how many people may have seen a particular ad. Whereas the other cookies recognize returning users for the purpose of presenting users with relevant advertisements.
The name ends in a part that changes from visitor to visitor or site to site, so this entry covers every cookie whose name starts with uid-bp-.
Who sets it
Consent category: marketing
Marketing cookies follow visitors across sites to build advertising profiles and to measure campaigns. They always require prior consent, and a consent banner has to block them until the visitor agrees.
| Name | uid-bp- |
|---|---|
| Category | Marketing |
| Lifetime | 2 months |
| Set by | FreeWheel |
Other cookies from the same vendor
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From the Conzent cookie database, last updated 2026-09-27. Descriptions come from vendor documentation, cookie policies and our own scans; write to support@getconzent.com to correct one.