Privacy policy: https://www.freewheel.com/privacy-policy
| Cookie | Category | Purpose |
|---|---|---|
MRM_UID | Marketing | Used to track the visitor across multiple devices including TV |
uid-bp- | Marketing | The uid cookie is used by FreeWheel to generate statistics to show how many people may have seen a particular ad. Whereas the other cookies recognize returning users for the purpose of presenting users with relevant advertisements. |
Running FreeWheel on your site? A free Conzent scan shows which of these cookies are set before consent, and the banner blocks them until the visitor agrees.
Last updated 2026-09-27.