Stop choosing between GDPR compliance and ad revenue. Conzent gets you both, audited, IAB-certified, and free to start.
“Built for people who respect privacy — and don't think doing it right should come with a huge bill.”
Free to start. Live on your site in minutes.
Eric
Conzent customer
"Everything turned into a project and I needed to reach out to support. With Conzent I didn't."
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Jonas
Handles digital for a group with 11 sites
"First site took me twenty minutes. The other ten were copy-paste."
Marie
Handles content for a site with a few hundred thousand visitors a month
"Every platform we tried priced on traffic, so the better we did, the more it cost. Our traffic roughly doubled this year and the Conzent bill didn't move."
Tomas
Looks after e-commerce
"I looked at five tools and never finished setting up a single one. With Conzent I pasted one line in and it was live before I'd finished my coffee. I'm not a technical person — that's the bit I'd want someone to hear."
Most banners went up once, by someone who has since moved on, and nobody's checked them since.
Conzent carries IAB TCF v2.4 certification and CMP ID 446. When someone asks for proof, you hand them a number instead of a screenshot.
Consent Mode v2 is configured correctly from the start, with the signal set before your tags run. Your Google Ads and GA4 numbers keep working the way you expect.
One script tag and a guided setup. If you can add a tracking code, you can do this yourself, this afternoon.
Pricing is per site, and the rate drops as you add sites. Launching the next domain stops being a budget conversation.
No credit card conversation, no sales call. Sign up and you're in.
One script tag, or a native plugin for WordPress, Wix, Joomla, Drupal, TYPO3 or Umbraco.
Audited against IAB TCF v2.4 and Google-CMP-approved from the first pageview.
A banner nobody's checked since it went up. No certification number if someone asks. GA4 numbers you're not fully sure you trust. A bill that climbs with every new site.
A banner audited against IAB TCF v2.4, CMP ID 446. Consent Mode v2 configured the way Google documents it. A dashboard that shows what consent is doing to your numbers. A per-site price that drops as you add more.
Cookiebot's the tool we get compared to most. Here's the honest version.
| Conzent | Cookiebot | |
|---|---|---|
| Pricing model | Per site, drops as you add more | Per domain, scales with subpage count |
| IAB TCF certification | TCF v2.4 (2.3 + 2.2), every plan | TCF supported, exact version not published |
| Self-hosted option | ✓ | × |
| EU data residency | ✓ Germany, or self-host and it never leaves your server | Not publicly confirmed |
| Native CMS integrations | 6 — WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco | Script-tag deployment, no published plugin count |
No 40-tab settings panel. No "book a demo to see pricing." Just a banner that works.
Google Consent Mode v2 is built in from day one, paired with a revenue-impact dashboard that shows exactly what each consent choice is costing you, or earning you, in real time.
Official Google CMP Partner, audited against IAB TCF v2.4 (CMP #446). When a compliance review comes, you point to the certificate instead of crossing your fingers.
Native plugins for WordPress, Wix, Joomla, Drupal, TYPO3 and Umbraco, or one script tag for literally anything else. No dev sprint, no ticket in the backlog.
Conzent's cloud plan is free to start. Paid tiers only kick in as you add more sites, and pricing drops as sponsorship revenue grows. Prefer full control? Self-host it for free, forever.
Pay per site. The more you add, the less you pay. Self-host anytime for free.
No bindings, no fees. Cancel anytime — your subscription runs until the end of the current period.
Run Conzent OCI on your own infrastructure. Open source (Apache 2.0), free to self-host.
All prices decrease as sponsorship revenue grows.
Three situations where we're the wrong answer. Worth knowing before you spend an afternoon on it.
Conzent is certified software for collecting and signalling consent. It isn't legal advice, and no tool makes a business compliant on its own. If you need someone to tell you what the law requires, you need a lawyer, not a banner.
If the goal is a banner that exists so nobody asks questions, there are cheaper options. Certification is most of what you're paying for here.
Conzent is software you set up yourself, not a managed compliance service. You still need at least enough access to add a script tag or plugin.
Yes. The cloud plan is free to start, and paid tiers only kick in as you add more sites. You can also self-host Conzent for free, forever, it's Apache 2.0 licensed.
No. Sub-50ms script load, zero layout shift, async by default. Your Lighthouse score won't notice it's there.
That's the failure mode Conzent is built around. Consent Mode v2 is configured correctly, and the signal is set before your tags run, so Google receives a state instead of silence.
Same certification class, so you're not trading compliance for price. The core is open source under Apache 2.0, so you can inspect it or self-host it for free. And the per-site rate falls as you add sites instead of rising with subpage count.
Cancel and keep going. The open source version is on GitHub under Apache 2.0, so your setup doesn't die with the subscription, you can move it onto your own servers and register your own IAB CMP ID.
Conzent was built by Lennart Øster, a developer with over 30 years building for the web. After running large-scale affiliate and e-commerce sites, he watched GDPR turn a basic legal requirement into an enterprise SaaS paywall in 2018. In 2022 he started building Conzent to fix that, and in 2026 open-sourced its core under Apache 2.0, funding the managed cloud through sponsorships instead of subscriptions alone.
Set up a banner that keeps you compliant and keeps your ad revenue, in the next five minutes.
