Adopt, a low entry price counted in banners
Adopt is easy to start with, and it is upfront about the two prices most buyers care about. Business is US$12/month (US$144 a year) and Pro is US$29/month (US$348 a year), with Enterprise on request. There is a 30-day trial, and the terms allow monthly, annual, biennial and triennial billing — which is more flexibility than most CMPs offer if you would rather lock a rate in for three years. For a small team with a couple of sites and a modest budget, that is a reasonable place to begin.
The unit is worth noticing, because it is not the one most vendors use. Adopt counts cookie banners: up to 3 on Business, up to 10 on Pro, up to 30 on Enterprise, with Enterprise also carrying 1 million unique visitors a month. So the question isn't how much traffic you have, it's how many distinct banner configurations you run — and that number tends to climb quietly as you add brands, languages or regional variants. The other thing to settle before you sign is the compliance detail. Third-party listings indicate Adopt supports Google Consent Mode, but its own public pages don't state the v2 version, and no IAB TCF version is published at all. Published prices also differ between its site and third-party directories. None of that means the support is missing — it means you should ask for it in writing rather than infer it.
Conzent vs Adopt at a glance
| Conzent | Adopt | |
|---|---|---|
| Pricing model | Per site, not per banner — the price drops as you add sites, and traffic never changes it. See current tiers | Per cookie banner. Business US$12/mo (US$144/yr, up to 3 banners), Pro US$29/mo (US$348/yr, up to 10 banners), Enterprise on request (up to 30 banners, 1M unique visitors/month). A G2 listing shows a different snapshot — free Starter, Business US$15/mo, Enterprise US$75/mo |
| What happens when you grow | Nothing — no banner allowance, no visitor meter, no re-quote after a good quarter | A banner ceiling — three configurations on the entry plan. Extra brands, languages or regional variants each consume a slot, and the Enterprise tier adds a visitor limit on top |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR-focused, with consent logging and privacy-request handling · Third-party listings indicate Google Consent Mode support, but the version isn't stated on its own pages · No IAB TCF version published — ask for both in writing |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | No published CMS-by-CMS integration list |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ No — no published self-hosted or open-source edition |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | No hosting region or residency option published |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | Unclear — its own site leads with a 30-day trial; a third-party listing describes a free Starter plan with 1 website and up to 10,000 unique visitors a month |
Adopt figures are taken from its public site and third-party listings, current in 2026, and the sources disagree on plan names and amounts. Pricing changes — confirm the numbers with Adopt before you switch. See Conzent's current plans.
Switching from Adopt? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Because Adopt is organised around banner configurations, start by listing every banner you currently run and what makes each one different — that list is your rebuild checklist, and it is usually longer than people expect. If you are on a biennial or triennial term, check the renewal date early. Historical consent records stay with the vendor that collected them and don't transfer, which is normal for any CMP migration, so plan to start your consent log fresh.
Why teams switch from Adopt to Conzent
Nothing to ration
Counting banner slots means a new language or a regional variant costs you a decision as well as an hour. Conzent charges for the number of sites you run, the price per site falls as you add them, and how you configure each banner is up to you.
The frameworks, named in public
Conzent publishes exactly what it runs: IAB TCF v2.4, and Consent Mode v2 in both Basic and Advanced, on every plan including self-hosted. You can answer an ad partner's version question from the pricing page instead of a support ticket.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does Adopt cost?
Its public site lists Business at US$12/month (US$144 a year) for up to 3 cookie banners and Pro at US$29/month (US$348 a year) for up to 10, with Enterprise on request covering up to 30 banners and 1 million unique visitors a month. A G2 listing shows a different snapshot — a free Starter, Business at US$15/month and Enterprise at US$75/month — so confirm your quote directly.
Does Adopt support Google Consent Mode v2 and IAB TCF?
Third-party listings indicate Google Consent Mode support, but Adopt's own public pages don't state the v2 version, and no IAB TCF version is published. That doesn't mean the support is absent — it means you should ask for both in writing before you commit. Conzent publishes IAB TCF v2.4 and Consent Mode v2, Basic and Advanced, on every plan.
Does Adopt have a free plan?
Its own site leads with a 30-day trial rather than a free tier. A third-party listing describes a free Starter plan limited to one website and 10,000 unique visitors a month, but that isn't confirmed on Adopt's own pages. Conzent is free forever if you self-host, with a free trial on managed cloud.
What's the best alternative to Adopt?
If counting banner slots or chasing framework versions is the friction, look for a CMP priced by site count that names its versions publicly. Conzent does both, hosts managed data in Germany, and can be self-hosted at no cost if you'd rather own the whole thing.