CHEQ, bought by quote
CHEQ is an enterprise vendor, and its consent management platform is one part of a wider product line rather than a standalone banner. Its own product page lists coverage for GDPR, CCPA and CPRA, LGPD and PIPEDA, and its published CMP profile says Google Consent Mode implementation is included on all plans. That is a serious feature set, and for a large organisation already buying CHEQ for traffic quality and enforcement, adding consent to the same contract is a reasonable thing to do.
The friction is everything that isn't published. CHEQ's CMP profile describes pricing as volume-based against visitor traffic, with no named tiers and no amounts. There is no public rate card, no published free tier, and no stated IAB TCF version. Reviewers on G2 and Capterra describe a steep learning curve, a product that is hard to implement without help, and pricing that feels high for smaller firms. None of that makes CHEQ a bad product. It makes it a product you cannot evaluate on a Tuesday afternoon without booking a call first.
Conzent vs CHEQ at a glance
| Conzent | CHEQ | |
|---|---|---|
| Pricing model | Per site, not per view — from a few euros per site per month, and the price per site drops as you add more. See current tiers | Quote-only, no public rate card — described as volume-based against visitor traffic, with no named tiers or published amounts |
| What happens when you grow | Nothing — no allowance to exceed, no overage rate, no surprise line item | Cost is tied to traffic volume, so growth is a re-quote conversation. The rates aren't published, so you can't model it in advance |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR, CCPA/CPRA, LGPD and PIPEDA listed on its product page · Google Consent Mode implementation included on all plans per its published CMP profile · IAB TCF version not stated in public materials |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | Sold as an enterprise platform for websites and apps; no published CMS-by-CMS integration list |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ Not published — no open-source edition or self-hosted deployment documented publicly |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | No public residency matrix or region-by-region hosting choice published |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | No published free tier |
CHEQ details are taken from its public product pages, its published CMP profile and public review sites, all current in 2026. Vendors change their packaging — confirm anything decision-critical with CHEQ directly. See Conzent's current plans.
Who each product is actually for
CHEQ sells to large organisations with an adtech and security problem, not just a banner problem. If you're already evaluating CHEQ for traffic quality and enforcement across a big paid-media operation, consent inside the same platform is a coherent choice, and Conzent doesn't claim to replace that wider stack.
The mismatch is the other buyer: the marketing lead or compliance owner at a smaller company, or the operator running fifteen sites, who needs a consent banner that works and a bill they can forecast. That buyer ends up in an enterprise procurement cycle to get a cookie banner. Conzent is built for them.
Switching from CHEQ? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Historical consent records stay with the vendor that collected them and don't transfer — that's normal for any CMP migration rather than anything specific to CHEQ, so plan to start your consent log fresh. If consent is bundled into a larger CHEQ contract, check what else sits on that agreement and when it renews before you start.
Why teams switch from CHEQ to Conzent
A price you can read
Conzent's tiers are on the pricing page. You can work out what your setup costs before you speak to anyone, and the number doesn't move because you had a good quarter.
Compliance features aren't a tier
IAB TCF v2.4 and Consent Mode v2, Basic and Advanced, are included on every Conzent plan — including the self-hosted one. Nothing you need sits one package above the one you bought.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does CHEQ cost?
CHEQ doesn't publish a rate card for its consent product. Its published CMP profile describes pricing as volume-based against visitor traffic, without named tiers or amounts, so a quote is the only way to get a number. Conzent publishes its tiers on the pricing page.
Does CHEQ have a free plan?
No free tier appears in its public materials. Conzent is free forever if you self-host it, and the managed cloud has a free trial.
Which IAB TCF version does CHEQ support?
Its public materials don't state a version. If TCF matters to your setup, ask for it in writing. Conzent runs IAB TCF v2.4 on every plan, self-hosted included.
Can I self-host CHEQ?
No self-hosted or open-source edition is documented publicly. Conzent's core ships as an OCI image under the Apache 2.0 licence and installs with one line on your own server, with no limit on sites or pageviews.