Cookie Tractor, and the meter you might not notice
Credit where it's due. Cookie Tractor is a Nordic vendor selling to a Nordic market, its prices are published plainly on the website, and it made the same decision Conzent did about traffic: visitors are unlimited on every plan. That is genuinely unusual and it's the right call, because a consent banner that gets more expensive when your marketing works is a strange thing to buy. It documents Google Consent Mode v2 on a dedicated page and in its own documentation, and it gives 25% off when you run four or more main domains, which is a fair gesture to agencies and multi-market brands.
The trade-off is what it counts instead. The plans are Small at €250 a year for 5,000 pages, Medium at €400 for 15,000, and Large at €600 for 50,000 — priced per main domain. So the meter is your page count. For a brochure site that never changes, that's fine. For a Nordic web shop with a deep catalogue, a news site, or anything published in Swedish, Norwegian and English, the number that decides your plan is the one your content team increases every week. Ask specifically how language variants are counted before you pick a tier, because a site published in three languages can be three times the pages. Two other things to settle before you buy: there is no free tier published, so the lowest way in is €250 a year per main domain, and no IAB TCF version appears anywhere in the public material — which matters if you sell ad inventory through the framework.
Conzent vs Cookie Tractor at a glance
| Conzent | Cookie Tractor | |
|---|---|---|
| Pricing model | Per site, from a few euros per site per month — the price drops as you add sites, and neither traffic nor page count changes it. See current tiers | Per main domain, metered by pages. Small €250/year for 5,000 pages, Medium €400 for 15,000, Large €600 for 50,000 — all with unlimited visitors. Monthly billing is the annual price divided by ten: €25, €40 and €60. 25% off at four or more main domains |
| What happens when you grow | Nothing — no page allowance, no traffic allowance, no surprise line item | Traffic is free, which is the right call · but pages are the meter — publish more products, articles or language versions and you move up a plan |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | Consent Mode v2 documented on a dedicated page and in its own docs · IAB TCF version not published anywhere in the public material |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | No published CMS-by-CMS integration list |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ Not published — no self-hosted or open-source edition appears in Cookie Tractor's public material |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | A Nordic company, but no hosting region or residency guarantee is published |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | None published — the lowest published entry point is €250 a year per main domain |
Cookie Tractor figures are taken from its public pricing page and homepage, both current in 2026. Pricing changes — confirm the numbers with Cookie Tractor before you switch. See Conzent's current plans.
Switching from Cookie Tractor? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Historical consent records stay with the vendor that collected them and don't transfer — that's normal for any CMP migration rather than anything specific to Cookie Tractor, so plan to start your consent log fresh. Check your renewal date first: Cookie Tractor's headline prices are annual, so most customers are on a yearly cycle rather than a monthly one. And if you're on the 25% multi-domain discount, work out the discounted per-domain figure before comparing, not the list price.
Why teams switch from Cookie Tractor to Conzent
Publishing shouldn't move you up a plan
Cookie Tractor is right that visitors shouldn't be metered — it just meters pages instead. A growing catalogue, an active blog or a third language all push you toward the next tier. Conzent counts sites, not pages and not visitors, so the only thing that changes your bill is deciding to run another site.
A version number you can put in a document
When a media partner or a procurement form asks which TCF version you run, "it isn't published" is an awkward answer. Conzent runs IAB TCF v2.4 and Consent Mode v2 in both Basic and Advanced, on every plan including self-hosted, and hosts managed cloud data in Germany.
Try it before the annual invoice
With no free tier, the smallest way to evaluate Cookie Tractor is a year on the Small plan. Conzent's core is open source under the Apache 2.0 licence, so you can run the whole platform on your own server for free — as a trial, or permanently, with no vendor to unwind if you change your mind.
Frequently asked questions
How much does Cookie Tractor cost?
Its published annual plans are Small at €250 for 5,000 pages, Medium at €400 for 15,000 pages and Large at €600 for 50,000 pages, each per main domain and each with unlimited visitors. Monthly billing is offered at the annual price divided by ten — €25, €40 and €60 a month. There is a 25% discount for four or more main domains.
Is Cookie Tractor cheaper monthly or annually?
Annually. The Small plan is €250 for a year, while monthly billing at €25 comes to €300 over twelve months. The same arithmetic applies to the other two tiers, so if you're staying a full year, the annual invoice is the cheaper route.
Does Cookie Tractor have a free tier?
None appears in its public material. The lowest published entry point is €250 a year per main domain. Conzent is free forever if you self-host it, and offers a free trial on the managed cloud, so you can test either way before paying anything.
Does Cookie Tractor support IAB TCF?
Its public pages document Google Consent Mode v2 clearly, but no IAB TCF version is stated anywhere. If you run ad inventory through the framework, ask Cookie Tractor for the version in writing before you commit. Conzent runs IAB TCF v2.4 on every plan, including self-hosted.
Where is Cookie Tractor's consent data stored?
No hosting region or residency option is published. Being a Nordic company is not the same as a contractual guarantee about where data sits, which is the distinction procurement teams tend to care about. Conzent hosts managed cloud data in Germany, and self-hosted data never leaves your own server.
What's the best alternative to Cookie Tractor?
If you like that visitors aren't metered but you'd rather your page count wasn't either, look for pricing set by site count. Conzent works that way, the price per site falls as you add sites, IAB TCF v2.4 and Consent Mode v2 are on every plan, and you can self-host the whole platform for free if you'd rather own it outright.