GetTerms, a policy generator with a banner attached
GetTerms does something Conzent does not, and it is worth saying plainly: it generates your privacy policy, terms and cookie policy, and gives you embeddable versions of them. If you are a small site that needs the documents as much as the banner, buying both in one place at a few dollars a month is a sensible thing to do, and the consent widget supports Google Consent Mode v2 with setup instructions for placing it ahead of Google Tag Manager. There is a WordPress plugin, and the consent pages advertise unlimited pages with no session limits.
The trade-off is that consent is the side of the product that gets less depth. IAB TCF appears in the company's explanatory blog content, but no supported TCF version is published for the product itself — so if TCF is a requirement for your ad-tech vendors, treat it as unconfirmed rather than included. The published pricing is also harder to pin down than it looks: different pages show $5, $8, $9 and $12 per website per month, plus lifetime licences at $199 and $249, and a third-party listing describes the entry plan as capped at 50,000 monthly banner views, which sits oddly beside the site's own "no session limits" wording. Public reviews are broadly positive on price and mention recurring friction elsewhere: limited customisation, translation quality, and occasional WordPress plugin compatibility problems.
Conzent vs GetTerms at a glance
| Conzent | GetTerms | |
|---|---|---|
| Pricing model | Per site, published clearly — from a few euros per site per month, and the price drops as you add sites. See current tiers | Per website, in US dollars. Published figures vary by page — $5, $8, $9 and $12 per website per month appear, alongside lifetime licences at $199 and $249 |
| What happens when you grow | You add a site — the per-site price goes down, and traffic never enters the calculation | Unclear from public sources. The consent pages advertise unlimited pages and no session limits, while a third-party listing shows a 50,000 monthly banner view allowance on the entry plan — confirm which applies to you |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | Consent Mode v2 supported and documented · IAB TCF not established — TCF v2.2 is discussed in the company's blog content, but no supported version is published for the product |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | A WordPress plugin plus a script you can place manually; WordPress is the only CMS integration clearly listed, and reviewers report occasional plugin compatibility issues |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ Not offered publicly — no open-source licence or self-hosted edition is published |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | The hosting region is not published — worth asking for in writing if EU hosting matters to you |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | No free plan is clearly published on its own pricing page, though third-party listings mention free or trial-like options |
GetTerms figures are taken from its public pricing and product pages plus third-party listings, all current in 2026, and the amounts are inconsistent between them. Pricing changes — confirm the numbers with GetTerms before you switch. See Conzent's current plans.
Switching from GetTerms? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. There is one extra step here. GetTerms also hosts your policy documents, so decide what happens to those before you remove the account — if your privacy policy or cookie policy is embedded from GetTerms, those embeds go with it, and you will want the text saved somewhere you control first. Historical consent records stay with the vendor that collected them and don't transfer, which is normal for any CMP migration, so plan to start your consent log fresh.
Why teams switch from GetTerms to Conzent
One price list, not four
Conzent's pricing is published in one place, per site, in euros, with the price falling as you add sites. There is no ambiguity to resolve about which figure applies to you before you can budget.
Consent is the product, not a bundle item
Conzent only does consent, so the depth goes there: TCF v2.4, Consent Mode v2 in Basic and Advanced, GDPR, CCPA and 25+ regional laws, on every plan including the self-hosted one.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does GetTerms cost?
Its published figures vary by page: $5, $8, $9 and $12 per website per month all appear, along with lifetime licences at $199 and $249 per website. Because the pages disagree, check the live pricing page or get the figure in writing before you budget from it.
Does GetTerms support IAB TCF?
The public material doesn't establish it. TCF v2.2 is discussed in GetTerms' own explanatory blog content, but no supported TCF version is published for the product, so treat it as unconfirmed and ask directly if you need it. Conzent runs TCF v2.4 on every plan.
Is there a limit on banner views with GetTerms?
The public sources disagree. GetTerms' consent pages advertise unlimited pages and no session limits, while a third-party listing describes a 50,000 monthly banner view allowance on the entry plan. Worth confirming before a high-traffic site relies on it. Conzent has no view allowance at all.
What's the best alternative to GetTerms?
If you mainly needed the legal documents, GetTerms may still be the right tool for that job. If what you actually need is a consent platform — TCF, Consent Mode v2, proper banner customisation and a clear view limit — look for a dedicated CMP. Conzent is priced per site, publishes what it supports, and can be self-hosted at no cost.