Lawwwing, strong defaults and a moving price
Lawwwing gets one thing genuinely right that many CMPs leave to you: its documentation says Google Consent Mode v2 is enabled by default on new websites, so the signal is working before you touch anything. It also builds in Microsoft UET consent handling, which is a real saving if you run Microsoft Ads, and it pairs the banner with legal-text modules and multi-language support. For a small marketing team that wants the setup to be over quickly, those defaults are worth something.
Where it gets harder is budgeting. Lawwwing's English pricing page shows Starter at €9.90/month and Growth at €29.90/month; a second pricing presentation shows the same two plans at €12 and €36; and a Google-hosted CMP profile document lists Starter at €99/year (€11/month), Growth at €149/year (€16/month) and Professional at €300/year (€32/month). Those are three different answers to the same question. The other thing to check is where IAB TCF lives. Consent Mode v2 is included on all plans, but TCF support is a higher-tier feature — and the version is published as both v2.3 (its site and pricing page) and v2.2 (its own documentation and the Google-hosted profile). That is the usual trade-off with an all-in-one legal tool: the consent half is one module among several, so it pays to confirm exactly which version of the framework you are buying.
Conzent vs Lawwwing at a glance
| Conzent | Lawwwing | |
|---|---|---|
| Pricing model | Per site, one published list — the price drops as you add sites, and traffic never changes it. See current tiers | Published in at least three versions — its English pricing page shows Starter €9.90/mo and Growth €29.90/mo; another presentation shows €12 and €36; a Google-hosted CMP profile lists Starter €99/yr (€11/mo), Growth €149/yr (€16/mo) and Professional €300/yr (€32/mo) |
| What happens when you grow | Nothing — no feature sits behind a higher tier, and no re-quote when traffic rises | You move up the ladder to unlock features rather than capacity — consent analytics, daily scanning, 10+ languages and IAB TCF all live on the upper tiers |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR-focused · Consent Mode v2 on all plans and on by default for new sites · Microsoft UET built in · IAB TCF is a higher-tier feature, and the version is published as both v2.3 and v2.2 depending on the page |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | Script-based install, documented for Google Tag Manager; no published CMS-by-CMS integration list |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ No — no published self-hosted or open-source edition |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | No hosting region or residency option published |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | Not documented on its own pricing pages — a third-party directory lists one, but the limits are not published. Paid entry starts at Starter |
Lawwwing figures are taken from its public pricing pages and a Google-hosted CMP profile document, all current in 2026. Pricing changes, and the sources disagree with each other — confirm the numbers with Lawwwing before you switch. See Conzent's current plans.
Switching from Lawwwing? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Two things to plan for here. Lawwwing also produces your legal texts, so decide whether those stay put or move before you remove anything. And if you rely on the Microsoft UET signal, check that it is wired up in your tag setup after the switch. Historical consent records stay with the vendor that collected them and don't transfer, which is normal for any CMP migration, so plan to start your consent log fresh.
Why teams switch from Lawwwing to Conzent
A number you can put in a budget
When a vendor's own channels publish three different prices, the figure you plan around is a guess until sales confirms it. Conzent publishes one list, priced by the number of sites you run, and the price drops as you add them.
Framework support isn't a tier
IAB TCF v2.4 and Consent Mode v2, Basic and Advanced, are on every Conzent plan — including the free self-hosted one. You never find that the framework your ad partner asks about sits one price band above you.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does Lawwwing cost?
It depends where you look. Its English pricing page shows Starter at €9.90/month and Growth at €29.90/month. A second pricing presentation shows the same plans at €12 and €36. A Google-hosted CMP profile document lists Starter at €99/year (€11/month), Growth at €149/year (€16/month) and Professional at €300/year (€32/month). Get your quote in writing before you budget from any of them.
Does Lawwwing support Google Consent Mode v2?
Yes, on all plans, and its documentation says it is enabled by default for new websites. That is a genuine convenience. Consent Mode is a technical signal passed to Google's tags — what it does not do is answer questions about your own obligations, so treat it as plumbing rather than paperwork.
Which IAB TCF version does Lawwwing support, and on which plan?
TCF is a higher-tier feature rather than something included everywhere, and the version is published inconsistently — v2.3 on its site and pricing page, v2.2 in its own documentation and in a Google-hosted profile document. Ask for the version in writing. Conzent runs IAB TCF v2.4 on every plan, including self-hosted.
What's the best alternative to Lawwwing?
If you want the price and the framework version settled before you sign, look for a CMP that publishes one list and includes the frameworks on every plan. Conzent prices per site, includes TCF v2.4 and Consent Mode v2 throughout, hosts managed data in Germany, and can be self-hosted at no cost.