Legal Web, one package at a low published price
Legal Web deserves credit for two things straight away. Its price is on the website, in plain figures — €10.00 a month excluding VAT, or €12.00 including 20% VAT, with an annual option at €110.00 excluding VAT that it describes as a 10% saving. And its cookie banner is part of a wider GDPR bundle for websites and webshops, so you may be buying more than consent for that money. It also documents the parts people actually get stuck on: its changelog records Google Consent Mode v2 support for Google Tag Manager and Google Analytics, and its setup guide walks through switching Consent Mode on. That's a lot of clarity for the price.
Two things are worth checking before you buy. The first is what happens beyond one website. The public pages show a single standard package, and how the cost scales when you add a second brand, a campaign microsite or a blog on its own domain is not set out there — you'll want that in writing. The second is the detail behind the compliance claims. Legal Web says its CMP is IAB certified and offers a TCF-compatible banner layout, but we could not find the specific TCF version stated on its public pages, and there is no published statement on where consent data is stored or on a self-hosted edition. None of that means the answers are bad. It means you have to ask.
Conzent vs Legal Web at a glance
| Conzent | Legal Web | |
|---|---|---|
| Pricing model | Per site, and cheaper per site as you add them — from a few euros per site per month, with traffic never affecting the figure. See current tiers | One standard package: €10.00/mo excl. VAT (€12.00 incl. 20% VAT), or €110.00/yr excl. VAT |
| What happens when you add a second site | The price per site goes down — multi-site is the model rather than an exception to it | Not published — the public pages show a single package and don't set out multi-site or volume pricing |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | GDPR bundle for sites and webshops · Consent Mode v2 documented for Google Tag Manager and Google Analytics · IAB certified with a TCF-compatible layout, though the exact TCF version isn't stated publicly |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | A WordPress plugin is published, and the product pages describe an all-CMS solution, but no CMS-by-CMS list is given |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ Not published — no self-hosted or open-source edition appears in the public materials |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | Not published — the hosting region isn't stated on the public pages we reviewed |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | No permanent free plan; a 14-day free trial is advertised instead |
Legal Web figures are taken from public 2026 sources, including its own pricing and product pages. Pricing changes — confirm the numbers with Legal Web before you switch. See Conzent's current plans.
Switching from Legal Web? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave. Install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Historical consent records stay with the vendor that collected them and don't transfer — that's normal for any CMP migration rather than anything specific to Legal Web, so plan to start your consent log fresh. One extra step here: because Legal Web bundles other GDPR tooling alongside the banner, write down which of those pieces you're actually using before you cancel. A consent platform replaces the consent part, and you'll want a plan for the rest.
Why teams switch from Legal Web to Conzent
The second site costs less, not more
Most marketing teams end up with more than one domain — a main site, a campaign page, a blog, a second brand. Conzent is priced for that from the start: you pay per site, and the price per site falls as you add them, so growing your footprint doesn't multiply your consent bill.
Version numbers you can read before you buy
Conzent states IAB TCF v2.4 and Google Consent Mode v2, Basic and Advanced, on every plan including the self-hosted one. Consent Mode is a technical signal to your Google tags rather than legal cover, but knowing exactly which version you're running is the sort of thing your compliance colleague will ask for, and it shouldn't take an email to find out.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does Legal Web cost?
Its published price is €10.00 a month excluding VAT, or €12.00 including 20% VAT, with an annual option at €110.00 excluding VAT that it presents as a 10% saving. That covers its standard package. How the price behaves across several websites isn't set out publicly, so ask before you plan a multi-site rollout.
Does Legal Web have a free plan?
No permanent free plan appears on its public pricing pages. It advertises a 14-day free, non-binding trial instead. Conzent's self-hosted edition is free with no limit on sites or pageviews, and the managed cloud has a free trial.
Which IAB TCF version does Legal Web support?
Legal Web says its CMP is IAB certified and offers a TCF-compatible banner layout, but the specific version isn't stated on the public pages we reviewed — worth confirming directly if TCF matters to your ad setup. Conzent runs IAB TCF v2.4 on every plan, including self-hosted.
What's the best alternative to Legal Web?
If you're happy on one site and want the cheapest published bundle, Legal Web is a reasonable answer. If you're running several sites, or you want the TCF version and the hosting region written down before you commit, Conzent prices per site with the price falling as you add them, hosts managed cloud data in Germany, and can be self-hosted at no cost.